OPTP
Where brand, growth and revenue meet.
Contact Info
Where brand, growth and revenue meet.
OPTP
TV Commercial Social Media Influencer Campaign Paid Media
Southern Fried Chicken is one of the most competitive categories in the QSR space, with established brands already dominating consumer attention.
Launching OPTP's Southern Fried Chicken, TYT, in a crowded market meant reaching consumers at every touchpoint, from TV to social to influencers, with one consistent product story.
One product, every touchpoint. Rather than relying on a single channel, the launch combined TV, social, search and influencer voices into one consistent story. The campaign included:
A TV commercial introduced TYT to a mass audience, anchoring the launch with a high-production hero asset.
A dedicated social strategy and content series carried the TYT story across every platform where the audience spent time.
Paid media across Meta, YouTube (skippable, non-skippable and bumper) and Google Display kept TYT visible throughout the funnel.
An influencer campaign paired with PR and media outreach, backed by consumer research, built credibility and word-of-mouth around the launch.
By combining a TV commercial with social, paid media and influencer voices, the launch gave TYT one consistent story across every touchpoint in a highly competitive category.
The campaign delivered 3.49M impressions and 893K+ video views, generating 197K+ clicks and contributing to a strong 76% first-month sales performance.
