Silkbank
Where brand, growth and revenue meet.
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Where brand, growth and revenue meet.
Silkbank
TV Commercial Digital Amplification Influencer Marketing Public Relations
Silkbank was preparing to launch a new credit card into an increasingly competitive financial services market. The challenge wasn't simply creating awareness.
It was building credibility, generating excitement and ensuring the launch reached consumers across multiple touchpoints in a category where trust plays a critical role in decision-making.
Rather than relying on a single channel, we developed an integrated launch strategy designed to maximise reach and engagement, combining mass awareness, digital amplification and influencer-led storytelling into one unified customer experience. The campaign included:
A hero TV commercial anchored the launch, with creative adapted across formats to maintain a consistent message.
Digital amplification and a dedicated social media campaign extended the commercial's reach across every channel.
More than 30 influencers amplified the launch, bringing authentic, trusted voices to a category where credibility matters most.
PR and cross-channel campaign strategy tied traditional and digital execution together into one 360° launch.
By combining mass awareness, digital amplification and influencer-led storytelling, the launch created a unified customer experience across traditional and digital channels.
The 360° campaign delivered over 5 million impressions and 250K+ video views, with more than 30 influencers amplifying the launch of Silkbank's new credit card.
