EVO ICL - STAAR Surgical
Where brand, growth and revenue meet.
Contact Info
Where brand, growth and revenue meet.
EVO ICL - STAAR Surgical
Content Social Paid Media Outdoor
When Lucy Bronze chose EVO ICL over other vision correction options, that decision became the foundation of the campaign.
By putting Lucy's real experience at the centre of the story, we created an authentic campaign that connected with people considering alternatives to glasses, contact lenses and laser eye surgery.
Campaign Focus: Multi-channel campaign combining Meta, Google, email marketing, brochures, clinical helpsheets, postcards and HAWK outdoor advertising to bring Lucy's EVO ICL story to audiences across multiple touchpoints. The campaign included:
Lucy Bronze's decision to choose EVO ICL gave us a powerful story to tell. Instead of leading with technical specifications, we focused on why one of the world's best footballers trusted EVO ICL with her vision.
Created a series of social-first assets designed to introduce Lucy's story, educate audiences about EVO ICL and encourage further exploration of the procedure.
Created email campaigns, brochures, clinical helpsheets and postcards that combined Lucy's personal story with key EVO ICL information, helping patients learn more about the procedure both online and within clinics.
Activated Meta, Google and HAWK outdoor advertising to amplify the campaign, increase visibility and drive audiences towards dedicated landing pages and educational content.
Lucy Bronze's decision to choose EVO ICL gave the campaign an authentic, credible voice - moving the conversation away from technical procedure details and into a real story people could trust and relate to.
The campaign reached over 918K people across Meta, Google, email, print and HAWK outdoor advertising, generating 2M+ campaign impressions and driving 27K+ visits to the dedicated landing page.
