BioHorizons Camlog
Where brand, growth and revenue meet.
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Where brand, growth and revenue meet.
BioHorizons Camlog
Product Launch Video Content Paid Media Social Campaign
We built a multi-channel launch campaign designed to educate first and promote second, positioning Digital Roadmap as a practical guide for clinicians looking to modernise their workflows and improve efficiency.
Making digital dentistry easier to understand meant introducing Digital Roadmap through education-led content across multiple channels, rather than simply listing its features.
The campaign combined educational storytelling, video content, paid media and a dedicated landing page to create a seamless user journey from awareness through to engagement. The campaign included:
A dedicated landing page gave clinicians a clear destination to learn about Digital Roadmap and how it fits their workflow.
A launch video introduced Digital Roadmap and explained its practical benefits in a format built for quick, engaging consumption.
An educational content series paired with organic and paid social kept clinicians engaged and addressed common misconceptions.
Trade media and print assets, backed by Meta and Google advertising, extended reach across owned, earned and paid channels.
By combining education-led storytelling with video content, paid media and a dedicated landing page, the launch created a seamless journey from awareness through to engagement.
The campaign delivered 764K+ impressions and 259K+ reach, generating 623K+ video views and 323 landing page visits as clinicians discovered the BioHorizons Camlog Digital Roadmap.
