STELA - SDI
Where brand, growth and revenue meet.
Contact Info
Where brand, growth and revenue meet.
STELA - SDI
Website Social Paid Media PR
STELA is a strong product, but the relaunch needed more than a few social posts. The objective was to rebuild awareness, educate dentists on the product benefits and create demand through a coordinated campaign spanning digital, social media, paid advertising and industry publications.
Rather than relying on a single channel, we created a connected campaign that combined a dedicated landing page, Meta advertising, social-first creative, editorial content and trade media placements to keep STELA visible throughout the customer journey.
Integrated product relaunch campaign combining website development, social media, Meta advertising, industry publications and trade media activity. Designed to increase awareness, educate clinicians and drive engagement across multiple touchpoints. The campaign included:
Created a campaign-focused landing page designed to educate dentists on the benefits of Stela, showcase product features and provide a clear destination for campaign traffic.
Produced a hero video, carousel content and static creatives designed to communicate both the clinical benefits of Stela and the commercial opportunities it could create for dental practices.
Supported the relaunch through editorial coverage, advertorial placements and tip-on activity across leading dental publications including BDJ, The Dentist and other industry titles.
Used Meta advertising to drive high-intent traffic to the website, increase product visibility and support awareness throughout the relaunch period.
The STELA relaunch rebuilt awareness among dentists nationwide through a connected campaign spanning a dedicated landing page, social-first creative, trade media placements and targeted Meta advertising - keeping the product visible at every stage of the customer journey.
The campaign reached over 190K people and drove an 87% new-visitor rate to the site, with strong engagement across publications, tip-on placements and paid social, demonstrating the impact of a fully integrated relaunch strategy.
