OCL Vision - Make The Switch
Where brand, growth and revenue meet.
Contact Info
Where brand, growth and revenue meet.
OCL Vision - Make The Switch
Paid Media Social PR Website
Glasses and contact lenses have become the default solution for many people, despite the everyday frustrations they bring.
Make The Switch challenged that mindset by positioning laser eye surgery as a smarter alternative for modern lifestyles.
Campaign Focus: Integrated awareness and lead generation campaign combining paid media, social content, PR and website optimisation to drive consultation bookings. The campaign included:
Instead of talking about procedures and technology, we focused on everyday situations people could instantly relate to.
From Meta and Google Ads to website content, PR and organic social, the campaign was designed to stay visible wherever potential patients were researching their options.
Life doesn't need to revolve around glasses and contact lenses.
Every touchpoint was designed to move users towards one action: booking a consultation.
Make The Switch repositioned laser eye surgery as a natural fit for everyday life, moving the conversation away from clinical procedures and into moments people already relate to - holidays, family time, the gym and the daily commute.
The campaign reached over 650K people and generated 855+ patient enquiries, with 450+ consultations booked and 260+ procedures performed, demonstrating strong conversion from awareness through to real patient outcomes.
