BioHorizons Camlog
Where brand, growth and revenue meet.
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Where brand, growth and revenue meet.
BioHorizons Camlog
Product Launch Digital Campaign Email Marketing Paid Advertising
BioHorizons Camlog was preparing to launch Tapered Pro Conical (TPC), a premium implant system designed to deliver enhanced surgical efficiency, primary stability and long-term clinical confidence.
The challenge wasn't simply launching a new product. It was introducing a new implant system into a highly competitive market while educating clinicians on what made it different and why it deserved consideration.
Implant clinicians are constantly exposed to new products, technologies and claims. Rather than focusing solely on specifications, we built an integrated campaign combining education, clinical evidence and digital promotion to help clinicians understand the practical benefits of TPC. The campaign included:
A dedicated TPC landing page, supported by website banners and promotion, gave clinicians a clear destination to learn about the new implant system.
Email marketing assets and a social media campaign across Facebook and Instagram kept clinicians engaged with the launch throughout the customer journey.
Paid search activity captured demand from clinicians actively researching new implant systems and technologies.
Clinical case promotion and product education content helped clinicians understand the practical, real-world benefits of TPC.
This created a consistent launch experience across owned, earned and paid channels while driving traffic directly to the product page.
By combining education, clinical evidence and digital promotion across owned, earned and paid channels, the launch created a consistent experience that helped clinicians understand the practical benefits of TPC.
The campaign drove 413 page users and 489 sessions to the dedicated TPC landing page, generating 529 page views and 1,748 engagement events as clinicians explored the new implant system.
